March 24, 2021 Named One of the 7 Sales Performance Management Solutions to Know by Constellation Research

Dr. Deepika Salwankar

If 2020 was the year of resilience, 2021 is going to be the year of transformation, right? While the landscape has changed and we’re all dealing with new realities and norms, many of the challenges facing sales leaders in 2021 are actually old issues amplified in the new normal.

  • How do we get deeper insights from prospect and customer meetings?
  • Can we improve collaboration among sales and marketing?
  • What are ways my team can engage customers across the field and digital channels?

Recent McKinsey research noted that the shift to digital and remote engagement has already been embraced by many key decision-makers. But adjusting to the post-COVID new normal requires more than a shift from in-person to Zoom meetings. In fact our Sell from Home guide notes, “…what fills the gap of no longer having face-to-face meetings, is having the right data at the right time to connect and collaborate with customers in whatever way is easiest and most appropriate for them. That is where sales collaboration and productivity tools come in handy. Sellers often need peers in commercial excellence, finance, marketing, customer success, and other departments to respond quickly to move deals forward, and what connects all these dots is the CRM systems.”

And that’s why we’re thrilled to be named in the 2021 Constellation ShortList yet again. Constellation’s newly published  7 solutions to know in sales performance management cites for improving sales performance by consolidating various sources of information—both internal and external—into an integrated view of customers and accounts, highlighting important customer insights.

The sales performance management category identified the top vendors, picking the providers that enabled forecast accuracy, higher conversation rates, shorter sales cycles, and increased revenue for sales organizations. The threshold also looked for the most advanced uses of AI, integration with CRM, digital assistant (text and voice), mobile accessibility, and data & performance-based coaching. More than 20 solutions were evaluated for this category and Tact was among the 7 recognized.

The Tact Sales Assistant serves to be the next best thing to a human executive assistant. It focuses on enforcing positive behavioral changes in the field sales team by delivering real-time tracking, customer behavior insights with actionable nudges and productivity boosters.

"Tact gives you a single pane of glass access for email and calendar and also helps to keep track of email communications and ease of historical data search." Said Swapnil K, in the G2 reviews, where Tact was voted in as a G2 Leader for an AI Sales Assistant Software.

The Tact Assistant app can integrate with any data, and deliver on any device. It serves to be the all-in-one user experience that makes sales professionals more productive while also improving CRM adoption and governance.

Watch a demo of Tact Assistant here.

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Dr. Deepika Salwankar
Community & Content Manager at
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