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HAVE MORE MEANING­FUL CONVERS­ATIONS WITH HCPs

Even during a pandemic

Life Sciences field teams have experienced a massive transition due to restricted access to healthcare professionals (HCPs). The new normal means limited in-person appointments and the need for more digital and omnichannel engagement. Read the transformational story about a global pharma leader providing a true sense of purpose to its field force, while also finding ways to collect feedback and turn them into insights for all stakeholders.

THE HUMAN-FRIENDLY PLATFORM
FOR OMNI­CHANNEL ENGAGE­MENT

HOW NOVARTIS IS EMBRACING ARTIFICIAL INTELLIGE­NCE

Stan Tsvirko
Executive Director, Global Product Owner

REPRESENT­ATIVES

Reimagine the commercial experience by putting each rep at the center of omnichannel engagement with HCPs

Frictionless Activity Logging in Seconds
Effective Geolocation and Pre-Call Planning
Unified Experience for Multiple Systems in a Single App
Proactive Nudges, Reminders and Next Best Action

MEDICAL SCIENCE LIAISONS

Empower MSLs to manage and grow their relationships with medical experts and key opinion leaders by providing them a new way to engage, inform, and collaborate

Internal and External 1:1 Messaging and Virtual Meetings
Personalized Content Sharing with Video Clips
Remote Detailing and Interactions
Smart Medical Insights Logging

KEY ACCOUNT MANAGERS

Go beyond the traditional sales approach to more holistic and personalized stakeholder engagement strategies that deliver long-term customer value

Compliant Document Sharing and Management
Account Planning for Local, Regional, and National Accounts
Unified Visibility and Tracking of Activities Against Account Plans
Cross Team Collaboration and Notifications on Any Device

HEALTHCARE PROFESSIONALS

Help HCPs get the most out of their interactions with reps and MSLs by putting them in control - their preferred channel and time of choice - while delivering a unified experience and always on availability

Embedded in HCP Portals or as a Branded App
One Stop Shop for
HCPs to Engage Your Team On-demand
Secure Messaging, Content Library and Project Collaboration
Schedule Onsite or Hold Virtual Appointments

TACT'S IMPACT ON A
TOP 3 PHARMA LEADER

IMPROVED REP BEHAVIOR
AND CRM DISCIPLINE

50%

Increase in same day call logging

DEEPER INSIGHTS ON
HCP INTERACTIONS

40% vs 2%

Activities without meeting notes before and after Tact

PREFERRED WAY
OF ENTERING DATA

72%

Users  favor the ease of Tact over current CRM

GLOBAL
TRANS­FORMATION

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