HABITS OF HIGHLY
EFFECTIVE SALESPEOPLE

Stan Tsvirko, Executive Director, Chief Digital Office

As part of our show Habits of highly effective sales people we invited Stan Tsvirko, who is an executive director for Novartis based in Basel, Switzerland. We discussed how the pandemic has changed the sales model and how Novartis as a pharma company is dealing with it.

WHAT THE NEW NORMAL MEANS TO NOVARTIS

Stan discusses how Novartis is working in the new normal as their operating model worked on in-person visits by reps.

HOW REPS ARE ADAPTING TO MORE RESTRICTIVE ACCESS TO HCPs

Because of the pandemic commercial pharma teams have even lesser access than before, how are they overcoming this and how UX impacts them.

WHY CAPTURING A CONSTANT STREAM OF DATA IN CRITICAL

Stan talks about the core fundamental which is constant data capture and explains what is "always-on"

HOW NOVARTIS IS EMBRACING ARTIFICIAL INTELLIGENCE

Because of the pandemic commercial pharma teams have even lesser access than before, how are they overcoming this and how UX impacts them.

WHAT MAKES REPS SUCCESSFUL

Stan talks about the core fundamental which is constant data capture and explains what is "always-on"

COMBINING AI, DATA GATHERING AND UX TOGETHER FOR EFFECTIVENESS

Because of the pandemic commercial pharma teams have even lesser access than before, how are they overcoming this and how UX impacts them.

THE IMPACT OF THE PANDEMIC ON THE PHARMA INDUSTRY AS A WHOLE

Stan talks about the core fundamental which is constant data capture and explains what is "always-on"

HOW PHARMA IS TRANSFORMING TO OMNICHANNEL AND MULTICHANNEL

Because of the pandemic commercial pharma teams have even lesser access than before, how are they overcoming this and how UX impacts them.

HAVE MORE MEANING­FUL
CONVERS­ATIONS WITH HCPs