The market for technologies focused on CRM and sales augmentation, execution and automation continues to evolve. Gartner’s 2019 Hype Cycle report educates CIOs and sales leaders on emerging technology and industry context to help “separate hype from the real drivers of a technology’s commercial promise.”
While previous reports highlighted interest in big data and predictive/prescriptive techniques, today’s emerging solutions are more geared towards people-based applications. They focus on how to increase productivity, as well as enhance sales-to-stakeholder engagements.
Gartner’s recent Hype Cycle Report for CRM Technology for 2019 offers vital information for enterprises to sift through the gaggle of technologies to choose the right fit. Technologies and applications reported to be on the rise include:
Along with these technologies, two others that appeal to enterprise sales are Voice-Driven Sales Apps and Mobile Sales Productivity Apps. These help ensure field sales not only prioritize face-to-face customer meetings, but they can help automate the CRM administrative work so admin and managers can help track, plan and forecast sales success.
Gartner has included Tact.ai, the customer engagement company for life sciences, in its Hype Cycle for Life Sciences Commercial Operations.
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