June 8, 2020

How Kimberly Clark's Sales Transformation Leader is Adapting During the Pandemic

By
Erika Cruz

Welcome back to the Habits of Highly Effective Salespeople series! Episode four is an insightful conversation with Alejandro Cabral, Global Digital Sales Transformation Leader at Kimberly Clark.  

Habits of Highly Effective Salespeople - Alejandro Cabral - Episode 4
Alejandro Cabral - Episode 4
SOME OF THE HIGHLIGHTS OF THIS EPISODE INCLUDE:
  • How this pandemic is transforming the sales industry.
  • Why digital is more important now than ever.
  • How sales, in many ways, has not changed in the last two decades.

"Right now, buyers are home and spending a lot more time online getting educated and perhaps hearing testimonials from peers." Cabral says "Human contact [Post-COVID] is going to be regarded differently than now....sales will have to change"

ABOUT THE AUTHOR
Erika Cruz
Erika Cruz
Former Marketing and Sales Experience at Tact.ai
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